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My Asian Food Trip

Valentine's Day in
Japan and Japanese Chocolates -
When Women do the Giving

On Valentine's Day, Japanese women give chocolate to

men. (Men give gifts to women on March 14th called White Day.) This tradition started as a marketing tool for chocolate companies in Japan. Japanese women are encouraged to express love to men by giving chocolate and other gifts on February 14th.

Grocery stores, department stores, and convenience stores sell many different kinds of domestic and imported chocolate. More than half of the chocolate sold in a year is sold around Valentine's Day in Japan. Women buy chocolate for their co-workers, bosses, male friends, brothers, father, husband, boyfriends, and so on.

Chocolate given to men whom women don't feel special love are called "giri (obligation)-choco (chocolate)." Chocolate given to co-workers and bosses are usually considered as giri-choco.

Many men feel embarrassed if they don't receive any chocolate on Valentine's Day. Women usually make sure to give giri-choco to men around them so that they don't feel left out. The average price range for giri-choco is from 100 yen to 300 yen each.

Women tend to give special gifts, such as neckties and clothes with chocolate to those men whom they love. Chocolate given to a special man from a woman is called "honmei (prospective winner)-choco."      Honmei-choco is more expensive than giri-choco and is sometimes homemade. It's lucky if a man could receive a honmei-choco. How about making green tea chocolate cakes for your loved ones?

      The most popular Japanese chocolate brands are Glico, Meiji, and Lotte. They make many delicious chocolates and sell them in attractive packages.

      You can buy other kinds of Japanese chocolate on line at AsiaFoods.com or even at the Gourmet Food section of Amazon.com.

From Setsuko Yoshizuka,
Your Guide to Japanese Cuisine

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Chocolates that talk Japanese!

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Cute & Sexy Chocolate Ideas!

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